This was a huge project to roll out just 26 seconds of TV creative for use on all digital channels for Sony’s global marketing divisions. We had to communicate across seven product proof points to form a fully adaptable toolkit.

First, we had to create a new platform endline specifically for the digital channels, then roll it out across social in-feed, story, YouTube, VoD and display – delivering 580+ individual assets.

I won’t go on about it anymore than that, but this was a monster project which needed a lot of experience and client facing with high-ups client side to get through. That’s why it’s in here.

Blood, sweat and some tears on xylophone keys.