Bringing people
back to London
TVC / OOH / Social / Display
We created London's biggest ever domestic tourism campaign to help the capital’s recovery following the impact of the COVID 19 pandemic.
Building on the previous ‘Let’s Do London’ campaign, we showed just how much you can jam-pack into a day out in London, linking together stories from different people to show matter what you’re interested in, London’s got something for you.
The work spanned TV, radio, out of home, digital advertising and social media. The TV spot was produced by Madeleine Sanderson and directed by Silence at Curate Films. Photography was shot by Jonathan Cole.
The results: Mayor Sadiq Khan’s office reported our Let’s Do London campaign has brought in an estimated £70 million to London’s economy over the summer - with 280,000 visitors flocking to the capital. With visitor numbers up at all times of day, accompanied by an increased spend per visitor.
30” TVC
Paid social campaign
National OOH campaign
We created a bespoke typeface and tool kit
From concept to TVC:
Examples below show the evolution it from the initial (very) rough storyboard, into pre-prod and then the final framing.
Photography masters
