*Winner* - Crowdiate ALS Creative Challenge
Outdoor / Radio / Product
ALS is debilitating. Sufferers try to describe their symptoms in different ways – the feeling of being weighed down and unable to move; simple tasks become excruciating.
This idea turned ALS into products that nobody wants. We show people that the effects of ALS are something that nobody would ever choose, and that together, we can take this faulty product off the shelf.
Product-metaphors demonstrate what it’s like living with ALS. At first, these products seem fun and exciting, before sobering them up to the realisation that this is something that nobody would ever choose.
