How we helped
people leave
a legacy
*Recent pitch win for VCCP*
Press / Outdoor / TV / Radio / Direct Mail
The British Heart Foundation receives a huge part of its yearly funding from people leaving legacies in their wills. We were tasked with breathing new life into the legacy program by encouraging people of all ages to consider the BHF when they wrote a will. And showing that, by having a heart, we can wipe out heart disease once and for all.